Statistics: TheMercury.com draws approximately 300,000 visits per month, or about 10,000 per day. Each visitor visits approximately five pages on the site, on average. National studies indicate that visitors to newspaper websites are typicall well-educated and upper-income, making them a desirable demographic. The audience tilts slightly female.
Free and enhanced business listings: You can list your business in TheMercury.com's searchable business directory at no cost. In fact, your listing should already be in the site's database. The basic listing includes your business name, address and phone number, as well as a map of its location. That listing will appear whenever visitors to the site search for information that relates to your business category or matches the keywords you specify. An optional, inexpensive upgrade means your listing will come up at the top of search listings; it also includes a logo or graphics, plus links to your website. Dozens of Manhattan-area companies are already signed up.
Text ads: You can create search-based text ads for your business that will appear on targeted areas of TheMercury.com's site. You can see them already in the upper-right corner of our site. They're similar to what you might find on Google, except these are specifically local!
Manage your ads yourself! You get to place and monitor your text ads and business directory listings yourself, online. We can certainly help you if you like, but our tools allow you to take control.
Registration: The first step is to register for your account and to approve your free basic directory listing. That part is easy: just log in to http://themercury.newsadstream.com/, click "register now," and then enter the information for your listing.
"MyMarket": After registering, log in and visit the "My Market" area, where you can manage your business directory listings and create text ad campaigns You'll be able to specify business categories and keywords so that site visitors can find you. You can select specific ad packages, create listings, view your current ad campaigns, campaign history and statistics, and securely manage your account and view your payment history.
Rates:
--Basic listing: FREE!
--Enhanced business directory listing: $20 per month, or $200 per year.
--Text ad campaign: Basic rate of $2 per 1,000 impressions. Minimums apply
--See introductory offer available for a limited time!
More info: There are several other ways to place ads on TheMercury.com. Click here to learn about the options.
